The people close to us have massive influence on our decisions. How easy is it to get a date with someone if their friends don't like you? Sometimes the best place to start is with your prospect's friends and colleagues. Referrals are the most powerful source of advertising and new business. If you can get others selling for you by genuinely liking and promoting you and your product, then sales will be a cake walk.
Just as a man or woman will ask their friends if you're safe to date, a customer will ask their colleagues and past customers if they should do business with you. Show them all a great time using what we've talked about. In fact, if you do that with the people the prospect trusts, selling likely won't be necessary.
Recommended books (downloadable pdfs):Joseph Matthews - Break Out Of The Friends Zone
Dating Insider - Getting The First Date
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